The Web3 renaissance opens up new opportunities for entrepreneurs, creators, and marketers who are ready to embrace the changes. Brands such as Peloton and Instant Pot have built enormous, active communities in Facebook Groups-providing a source of feedback, social proof, user-generated content, and word-of-mouth marketing.ĭiscord servers can work in the same way but with a younger, more tech-savvy demographic and fewer perceived privacy issues. In terms of strategy, this is a bit like Facebook’s pivot to groups instead of pages. (We’ll get to those shortly.) And they’re encouraging brands to join the platform as community founders instead of advertisers. So how does the platform make money? And, more importantly, how can you make any money on it?ĭiscord’s business model is based on Nitro: a paid upgrade to the free platform that lets users customize their profiles and boost their servers, among other benefits. The second key point for brands is that Discord doesn’t have native ads. While the audience on a given server might be small, it’ll be dedicated and knowledgeable. In other words, Discord is all about current conversations within niche communities. Discord doesn’t provide a list of trends or a summary of top recent posts you’ll have to catch up chronologically. Your “profile” is just another section in account settings, where you can update your display name and avatar.Īnd if you want to catch up on the latest news, you’ll need to drop in on your favorite servers one by one. And those differences have big implications for brands on the platform.įirst of all, you don’t really have a profile page or home feed on Discord. Most are small and specialized, but the big servers-where Discord users discuss the latest games, follow product releases, and chat about their interests-can hold millions of users.ĭiscord has a few key differences from other social networks. There are also voice chat channels for hanging out in the lounge or sharing game streams. ![]() ![]() For example, in the screenshot above, the server includes text chats about general topics, games, and music. It’s like an old-school chat forum… with the corners rounded off, dark mode activated, and the addition of audio chat, video, and screen sharing.Įvery conversation in Discord takes place within a server and individual servers might have channels for specific topics within them. If you were on the internet back in the 90s, Discord will look kind of familiar. In this article, you’ll discover how to get started with Discord for business, along with examples of businesses using it to their advantage. Are you new to Discord? Looking for wisdom to set up your own Discord server?
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